COVID wars episode IV a new hope

COVID wars the beginning

In a market a long time ago (2019) a small group of independents gathered to fight the global food empires.  Driven by a dream of two jedi’s of the food world from the planets Hawkshead Relish and Ginger Bakers. They looked to spread the force of food made with passion.

Our jedi’s passed their plan to a small group of rebels from the planets Thomas Jardine & Co and the Family Business Network.  We were fortunate enough to get support from the mighty Cartmell Shepherd and Enterprise Answers.  With the support of Cartmells and Enterprise a small rebel fleet was established

The rebel alliance

Our drive to support the rebels comes from watching our two sons.  Both were fighting as independents in different sectors.  Our eldest runs the Guild a safe base for freelancers and managers not tied to a corporate desk.  Whilst our youngest takes his fight to the food empire with his partner in crime on the good ship Bruce and Luke’s.

Rebels from across the market all had similar tales to tell. They were gathering on an alliance planet called the Farmshop & Deli Show.  Our small fleet was joined by ships from Kin Vodka, Tray Bakes, Pennington’s Liqueurs, Lakeland Artisan and Farrer’s.  The alliance flew under the This is Cumbria banner. The banner was developed by We are Eclectic and printed by Printing Plus and was to be proudly flown on the planet Farmshop & Deli.

The movement hadn’t finished yet.  the generosity of Cartmells and Enterprise and uniforms from Liberty Workware meant we could launch a new millennium ship that housed new freedom fighters like Shed1Gin, ML3, Molly Rose, The Toffee Shop and the Pie Mill joined us on our crusade.

The need for a new hope

The first gathering at the planet of Farmshop & Deli was a huge success.  The alliance grew in confidence and new fighters from Cakes from the Lakes, Eden Valley Meat Company, Hawkshead Brewery and Vies Jamaican Rum Cakes joined us for a return trip to the planet Farmshop and Deli in 2020.

Then a dark force not seen for a millennium appeared just off our planet.  The COVID death star threatened both the rebel alliance and the empire itself.  So for the good of our galaxy the fleets had to disperse and locked down in their own planets until the time came when we could re-emerge and complete our mission.

Planning for the future after the death star

In this dark time none of the rebels have stood still.  Some have focused on homing their jedi skills. Others have continued to supply their homelands with brilliant food and drink.  Soon we will have a plan to deal with the death star.  We still have to compete with the empire.

The gradual ending of lock down means we can continue our fight to bring food and drink made with passion to our homelands. Maybe what we have learned is that movements work best with rebels with a cause .

The credits will soon role on this episode and we will be ready for the next one.  Slightly older and slightly wiser.

May the force be with us.