This is Cumbria : the beginnings
Between the 8th and 10th of April a large group of Cumbrian Food and Drink Businesses are going down to the Farm Shop & Deli Show at the NEC. They are going down as individual businesses but are locating in one large ‘This is Cumbria’ pavilion.
This is Cumbria started as an idea at last years show from two businesses Ginger Bakers and Hawkshead Relish. They both wanted to make more noise about the great businesses based in Cumbria. So as you do, they booked a huge block right next door to the main stage for next year.
A few days later Maria from Hawkshead Relish rang us (Thomas Jardine & Co) and Sue from the Family Business Network to see if we could help fill, name, promote and develop the space. The answer was of course yes. The name ‘This is Cumbria’ came up as the collective name for the stand and We are Eclectic stepped up to do the design work for the show. As we write, Printing Plus have stepped up to do our printing.
This is Cumbria at the Farmshop & Deli Show
The plan is to make ‘This is Cumbria’ a regular of the Farm Shop and Deli Show. To achieve this we created a showcase area to allow businesses to test the water in a friendly environment. They will be surrounded by businesses who are more experienced with these types of shows. Two key sponsors Cartmell Shepherd and Enterprise Answers both stepped forward and financially supported areas for these businesses (Cartmell Shepherd the showcase area and Enterprise Answers the enterprise zone).
This is Cumbria: our supporters
The businesses have now grown to 6 stand holders: Hawkshead Relish, Ginger Bakers, Kin Vodka, Tray Bakes, Kendal Mint Liqueur and Farrers and 6 show case businesses: Shed1 Gin, The Pie Mill, ML3 Technical, Lakeland Artisan, The Toffee Shop and Molly Rose Drinks. At time of writing we still have one 2*2 space left so please shout if you fancy joining us.
The activity around the show is now growing. Maria has given a brilliant masterclass at the NWBH show on getting the most of a trade show. We are also holding a drinks reception on the 9th with Nigel Barden and various Cumbrian Chefs will give ‘This is Cumbria’ a shout from the main stage.
Help is coming form all sorts of other places, 32West have helped with press releases, Freya from WRBM has answered all our queries, BBC Radio Cumbria have talked to us about the progress of the show and loads of tweeters are helping spread the word. This is Cumbria is happening because businesses want it to happen. It’s going to be interesting to see where we go next…
This is Cumbria
The ‘This is Cumbria’ collective has this week launched a new brandmark that will represent the forward-thinking group of businesses at a national event next April. The brand has been launched as the collective make a final call for Cumbrian producers and craftspeople to join them at their inaugural event, the Farm Shop & Deli Show at the NEC 8-10 April 2019.
The initiative was formed earlier this year with an aim to create a ‘big impact’ destination stand that could position the very best of Cumbrian food, drink and produce in front of thousands of key buyers. With much of the space already booked, just four trade stands are remaining. Come and join the likes of Hawkshead Relish , Ginger Bakers, Kin Vodka, Tray Bakes, Kendal Mint Liquor and Shed1 Distillery.
‘This is Cumbria’ are also offering a number of affordable ‘Show Case’ stands to developing businesses that are new to national trade shows. Keith Jackson one of the co-organisers from Carlisle-based Thomas Jardine & Co, said “Cumbria is full to the brim with creative people who all share a common bond – they are all inspired by Cumbria to create exceptional things, which comes through in our newly unveiled brand identity.
“We wanted to offer those businesses who are first-time trade show exhibitors an introductory opportunity which requires a lower investment of cash and time than a regular stand would, with the added benefit of extra support through event training and participation in promotional collateral. We’d encourage any businesses that may be interested to get in touch for a chat about what we can offer.”
For businesses taking full trade stands at the event, ‘This is Cumbria’ are also offering a number of unique benefits which include pre-show PR and social media build up, inclusion within a dedicated booklet and a drinks reception hosted by celebrity chef, Nigel Barden.
Sue Howorth of The Family Business network said “We’re delighted to support this exciting initiative that offers growing businesses a platform and a voice outside of Cumbria. I can’t think of a better opportunity for those looking to reach a national audience or to raise their brand awareness.”
The Farm Shop & Deli Show takes place at the NEC from 8-10th April 2019. For more information or if you are interested in joining the growing collective that is ‘This is Cumbria’, contact Keith Jackson on firstname.lastname@example.org or visit the facebook page @ThisisCumbria
Chatting with Peter Sidwell at his Simply Good Food HQ in Keswick reminded us of all the great things that are currently happening in and around Cumbrian food.
When Peter started his cooking career in Keswick he was seen as revolutionary because he used local produce. His entrepreneurial flair continues today with his Simply Good Food TV channel looking to reach 1,000,000 download figures and clips of the channel now showing on screens on the London Underground. Just as Peter has diversified and grown his business, so the Food and Drink sector in Cumbria has evolved to include multinational food manufacturers, regional and national food producers and smaller artisanal food and drink producers with healthy export markets in place.
Local food is now not just about the local food markets, although they still play an important part in raising the profile of our awesome local food producers. Many of our larger local food retailers and hospitality businesses focus on the great food and drink producers in and around the county. Just check out some of our great local retailers such as Low Sizergh Barn in the south of the county, Westmorland on the M6 and Cranston’s in the north. Or look at the wholesalers such as Caterite and Pioneer Foodservice both of which do sterling work in supporting our burgeoning food sector, acting as a vital link between our local food and drink producers and the consumer.
Cumbrian food is getting on the map. This year’s Great Taste Awards – probably the best barometer of artisan food and drink in the UK -, were well represented in Cumbria with food and drink producers scooping 51 awards including prestigious 2 star awards for: Shed1 Distillery; Lakeland Mues; Stringers Beer; Mr Vikki’s; Peace and Loaf Bakehouse, Woodall’s Charcuterie; Bruce and Luke’s Coffee; Cranstons; Dalemain Marmalade and Hawkshead Relish and 3 stars for Grants Smokehouse and More The Artisan Bakery.
All these food businesses large and small are doing their bit to raise the standard of Cumbrian food and drinks and in doing so are creating a growing vibrant food economy for our region. They are creating new opportunities for employment in the food sector as well as the many service businesses that support it from hospitality; to accountants; to social media experts, to web designers; to photographers; to graphic designers; to packaging and box businesses to HR experts and so many more.
Food has always been an integral part of the Cumbrian economy and we as consumers have an opportunity to become part of its rebirth. So this weekend why not go and try that independent café or restaurant that you’ve always fancied visiting. If you’re not going out, why not try one of the many local ales that are now brewed in your county or one of the local jams or coffees produced here. You might just like what you try and then you too can become part of the Cumbrian food revolution.
If you’re a business looking to source more local food check out our map on https://www.thomasjardineandco.co.uk/centre-family-food-business/ and if we have missed a fab food or drink producer please let us know. Follow us on Twitter @thomasjardineco